Red Bull marketing research

Age

• a. 12-20
• b. 21-25
• c. 25-35
• d. 35-55

Do you consume energy drinks?

• a. Yes
• b. No

Have you ever taste Red Bull?

• a. Yes
• b. No

If answer is No, please mention reason why have you never buy it?

Please select all that apply.

• a. Taste
• b. Prise
• c. It is not healthy
• d. I don't know
• e. other

If aswer is Yes, how many times do you consume product per month?

• a.every day
• b. every week
• c. many times per week
• d. many times per month
• e. several times per month
• f. rarely

What is it that you like about Red Bull?

Please select all that apply.

• a. Taste
• b. It keep me to be active during the day
• c. It replase me coffee when I need to be active
• d. Other
• e. I don't know

What do you like least about product?

Please select all that apply.

• a. Taste
• b. Price
• c. Packaging design
• d. Other

Which version of Red Bull do you prefer more:normal or sugar free?

Please select all that apply.

• a. Normal, I like the taste
• b. Normal, i dont care about calories
• c. Other
• d. Sugar free, it has better taste
• e.Sugar free, it has less calories
• f. Other
• g. i havent taste the sugar free version

Have the fact that Red Bull can be harmful to health affect your buyer decision?

• a. Yes
• b. No
• c. I havent heard anything
• d. I don't care

Which factors do affect your decision to buy Red Bull?

Please select all that apply.

• a. Brand name
• b. Ads
• c. Word-of-mouth
• d. I just bought it
• e. Other
• f. I dont remember/know

How can you describe the Red Bull in compare with other energy drinks?

Please select all that apply.

• a. It is more expensive
• b. It has cheaper price
• c. It has better value/taste
• d.It has poor value/taste
• e. I cant see a difference