McDonald's Research Study

How often do you eat out each month?

• 0-4
• 5-10
• 11-16
• 17+

How many of these meals are at McDonald's?

• Zero
• 1-4
• 5-10
• 10+

How would you rate the quality of the last meal you had at McDonald's?

• Very Good
• Good
• Fair
• Poor

What do you think of the variety of foods offered?

• Very Good
• Good
• Fair
• Poor

What is your opinion of the cleanliness of preparation?

• Very Clean
• Clean
• Fair
• Dirty

How would you rate the service of the employees?

• Very Good
• Good
• Fair
• Poor

Is the seating comfortable?

• Yes
• Somewhat Comfortable
• Somewhat Uncomfortable
• No

How would you rate cleanliness?

• Very Clean
• Clean
• Fair
• Dirty

What is your overall attitude towards McDonald's?

• Very Good
• Good
• Fair
• Poor

Did you have to wait in line?

• Yes
• No

Was your order correct?

• Yes
• No

How is the atmosphere of the dining room?

• Ordinary
• Pleasant
• Unattractive

Which of the following types of menus would you prefer to see served at McDonald's?

• More sophisticated at higher prices
• Less sophisticated at lower prices
• Same menu with same prices

Is McDonald's open when you need it?

• Yes
• No

What do you like about McDonald's?

Please select all that apply.

• Speed of Service
• Quality of Food
• Price
• Convenience
• Other

What do you dislike about McDonald's?

Please select all that apply.

• Speed of Service
• Quality of Food
• Price
• Convenience
• Other

How far would you go to eat at McDonald's?

• 0-2 miles
• 3-5 miles
• 6-10 miles
• 10+ miles

How much do you spend?

• $2-$4
• $4-$6
• $6-$8
• $8-$10
• $10+

What age group do you fit in?

• 6-12
• 13-17
• 18-25
• 26-37
• 38-50
• 50+

Gender?

• Male
• Female