SocialCorp Social Media Readiness Quiz

SocialCorp Social Media Readiness Quiz

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This quiz will help you rate your company's social media readiness. If you are unsure about a response, answer "No" and consider doing additional research.

  1. 1

    Is your company's leadership open to trying new communications strategies and tools?

  2. 2

    Does your leadership value the opinions of younger employees?

  3. 3

    Are there people in your company whose sole responsibility is social media strategy and policy?

  4. 4

    Is it possible for employees to research and implement new initiatives outside their formal job descriptions?

  5. 5

    Do you have a progressive IT organization that will work with you to deploy the software and infrastructure required for your social media initiatives?

  6. 6

    Have other companies in your industry successfully used social media in corporate communications or marketing?

  7. 7

    Are you in a highly regulated industry, such as financial services or pharmaceuticals, in which extra caution is required in your communications programs?

  8. 8

    Would your company benefit from more cross-functional team collaboration?

  9. 9

    Do you use the results of focus groups, surveys, and other customer data to make changes to your products, processes, and policies?

  10. 10

    Does your management evaluate the success of your communications initiatives solely on traditional business metrics, like revenue and margin?

  11. 11

    Does your company reward entrepreneurial behavior within the organization?

  12. 12

    Do you actively monitor what's being "said" about the company through traditional channels, such as print media?

  13. 13

    Do you actively monitor what's being "said" about the company through Web 2.0/social media channels, such as blogs, social networks, and online communities?

  14. 14

    Do you respond to negative "buzz" about the company?

  15. 15

    Do your customers consider peer reviews or word of mouth in purchasing products like yours?

  16. 16

    Do your clients and customers currently use social media for business purposes?

  17. 17

    Are your employees active on Facebook, MySpace, or other social networks?

  18. 18

    Does anyone within the company blog on business-related issues?

  19. 19

    Do any of your company's social media "experts" participate in external conferences on subjects like social media, corporate communications, or Web 2.0?

  20. 20

    Does your company embrace less formal communication with the outside world without the involvement of legal, marketing, and PR departments?

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