Branding and Brand Loyalty

When picking soda which is your favorite

• Pepsi
• Coke

When buying athletic shoes, which brand do you prefer

• Nike
• Addidas
• Under Armour
• Puma
• Fila
• Reebox
• Do not have a brand preference.

When buyting/eating pudding which brand do you prefer

• Snack Pack
• Generic

When buying jeans?

• I will go out of my way to buy my favorite brand.
• I will buy what ever is close as long as it fits.

If you have a favorite soda brand, and it is not served by a restaurant, what do you do?

• Pick the other Brand? for Example, you like Diet Pepsi, would you order Diet Coke?
• Order something else, like water or tea instead?

When buying an appliance, which is more important?

• The manufacturer
• The price

If you could not travel to store to buy a product...would you

Please select all that apply.

• Order it online and pay shipping?
• Order it online only if shipping was free?
• Order it online, even if it cost more than at the store?

Does sponsorship of/by a celebrity influence your purchase decision. For example, Jeff Gordon is sponsored by Pepsi or Tony Stewart is sponsored by Coke

• Yes
• No
• Depends on the product.

When buying a cell phone, which is more important

Please select all that apply.

• Reception
• Brand
• Color
• Functionality
• Sales representative recommendation
• No one else has it yet
• Price

Finally, one last question, just for fun...Which do you prefer for contacts/blogging

• Myspace
• Facebook
• LinkedIN
• Plaxo
• Blogspot
• Xanga
• Blogger
• Wordpress