The role of the Agency

The role of the Agency

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What is the role of an advertising agency in the digital age?

  1. 1

    Which of the following best describe the role Advertising Agencies should play today?

  2. 2

    Do you think that Advertising agencies are capable of coming up with new platforms and suggest new business models ?

  3. 3

    Do you think that agencies have the know-how to create joint ventures with the client on new product/platform ideas?

  4. 4

    Finally, what do you think is the most common reason of failure when it comes to new marketing initiatives?

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