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Brand Energy Self Examination
4
Responses
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Created by
bartenbatten1928
|
Send a
to bartenbatten1928
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Skip to Results
1
Can people recall your brand's name and identity unprompted?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
2
Is your brand rooted in a deep understanding of who it's for?
Yes, deeply rooted
Yes, rooted
Maybe?
No, Not well
3
Do those people know and understand the idea that defines your brand?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
4
Do people believe the idea that defines your brand is important?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
5
Would people rate your brand superior to competition at delivering the idea that defines it?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
6
Does your brand inspire more passion among people then the competition?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
7
Is the communication for your brand consistently the peoples' favorite in the category?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
8
Does your brand have the best image in the category?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
9
Is your brand percieved to provide good value?
Yes, Always
Yes, Sometimes
Maybe?
No, Not well
10
How satisfied are people with their overall experience with your brand?
Highly satisfied
Satisfied
Neutral
Disappointed
11
Over the last year, has your brand improved any aspect of the overall brand experience in a way that people would agree is important?
Definitely, in multiple ways
Yes
Maybe?
No, it has remained the same
12
Has your competition delivered important innovation within the last year that your brand has not yet matched or surpassed?
Yes, they are killing me
Yes, but we are about to surpass them
Maybe?
No, we are dominating
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