Marketing Terms & Definitions

58 Responses | Created by varun8mathew | Send a Send a Gift varun8mathew to varun8mathew | Skip to Results

Based on chapters 1 to 8 of Philip Kotler.

  1. 1

    Which one of the following is a 'Metamediary'?

  2. 2

    The consumer equivalent of Product, Promotion, Price, Place (4Ps) are ?

  3. 3

    In Marketing parlance 'SBU' & 'SKU' stand for

  4. 4

    Customer Value Triad 'QSP' stands for

  5. 5

    Which of the following product brands satisfies a 'Biogenic Need'?

Post This Quiz

Sample

Paste this code into your page:

Rating

0 votes
Take this first to vote!

Add to Favorites

© 2009 Pangea Media