Marketing Terms & Definitions

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Based on chapters 1 to 8 of Philip Kotler.

  1. 1

    Which one of the following is a 'Metamediary'?

  2. 2

    The consumer equivalent of Product, Promotion, Price, Place (4Ps) are ?

  3. 3

    In Marketing parlance 'SBU' & 'SKU' stand for

  4. 4

    Customer Value Triad 'QSP' stands for

  5. 5

    Which of the following product brands satisfies a 'Biogenic Need'?

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