The Pink Chaddi Campaign

Your gender

• Male
• Female
• Transgender

Your age group

• 0-10
• 10-20
• 20-30
• 30-40
• 40-50
• 50-60
• Above 60

Your occupation

• Student
• Salaried
• Self employed
• Unemployed
• Business
• Home maker

How frequently do you use the internet?

• Very frequently
• Frequently
• Seldom

What purpose do you use the internet for?

Please select all that apply.

• Emailing
• Entertainment
• Social networking
• Blogging
• Work/ business
• Information/ research

Where did you get to know about the pink chaddi campaign from?

Please select all that apply.

• Internet
• Newspapers
• T.V
• Magazines
• Friends
• None of the above

Did you participate in the campaign?

• Yes
• No

If you did not participate, what were your reasons for not participating?

• Opposition to the cause
• It does not affect me
• Lack of time
• I did not know how to participate
• I did not have enough information
• Came to know about it later
• Not applicable

If you participated, what was the nature of your participation?

• Actively participated
• Opposed it
• Neutral
• Supported but did not participate

Was the pink chaddi campaign a significant event in the history of internet communication in India?

• Yes
• No
• Can't say

For you, what does the pink chaddi mean?

Please select all that apply.

• It is a symbol of protest
• It symbolizes freedom
• It stands for pub going, loose and forward women
• It is a vulgar form of protest
• None of the above

Do you think pink chaddi is offensive?

• Yes
• No
• Can't say

Would you have participated if the mode of protest was different?

• Yes
• No
• Can't say

Was the pink chaddi campaign successful?

• Yes
• No
• Can't say

If you think it was successful, what, in your opinion, was the cause?

Please select all that apply.

• It capitalized on the zeitgeist or the spirit of the age
• The message was compelling, the premise strong and the need urgent
• Media publicity
• Combination of online and offline activism
• Novelty of the idea, the fun element
• Support from women’s organizations
• All the above
• None of the above

What is your opinion on the future of online activism in India?

• Optimistic about it
• Pessimistic about it
• Can’t say

Would you respond to/ support a similar campaign in the future?

• Yes
• No
• Can't say

Who do you think participated in the campaign?

Please select all that apply.

• Pub going, loose and forward women
• Urban elite
• Only women
• All sorts of people

Do you think that the campaign brought about a fundamental change in the attitude of perpetrators of violence against women?

• Yes
• No
• Can't say