AMG Poll: Do You Have the Right Stuff to be A PR DIRECTOR?

AMG Poll: Do You Have the Right Stuff to be A PR DIRECTOR?

1 Response | Created by Krim |

As part of our ongoing efforts to 1) selflessly shine the gentle light of our scholarship upon the marketing community and 2) waste massive amounts of time creating online quizzes, Arlington Mill Group introduces our new quiz series focused on the communications professions.

First up: PR DIRECTORS. They're the seasoned communications professionals who keep corporations on message. Do you have the right stuff for the job?

  1. 1

    What is the maximum number of times you should quote your CEO in a press release?

  2. 2

    Complete this sentence, taken from your press announcement for a new product: 'The new Schaffen-Wertheimer Velocistream 4000 _________.'

  3. 3

    Do you insist on capitalizing the words 'The Company' in your release, despite the rules of grammar and punctuation?

  4. 4

    In an internal meeting, you are asked to list your audience targets. Which of the following audience segments do you mention:

  5. 5

    Your company has just made a small donation to an environmental group. What do you do?

  6. 6

    In an article evaluating a new strategy of your company, a journalist writes: 'we will have to wait and see.' How do you score this on your media tracker?

  7. 7

    Your company is struck with a crisis. Pick the strongest message:

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