20 Questions for Social Media Users

Please specify your gender

• Male
• Female
• Transgender

Please specify your age

• Under 18 years
• 18-21
• 22-25
• 26-29
• 30-34
• 35-39
• 40-44
• 45-49
• 50-55
• More than 56 years

What is your race/ethnicity

Please select all that apply.

• American Indian or Native Alaskan
• Asian
• Black or African American
• Caucasian
• Hispanic or Latino
• Native Hawaiian or Other Pacific Islander

Please specify your marital status

• Single
• Married
• Divorced

Please specify your income bracket

• Less than $20,000 USD annually
• $20,001 to $30,000 USD annually
• $30,001 to $60,000 USD annually
• $60,001 to $100,000 USD annually
• $100,001 to $150,000 USD annually
• $150,001 to $200,000 USD annually
• More than $200,001 USD annually

How many hours do you spend online each week?

• 0-5 hours
• 6-10 hours
• 11-15 hours
• 16-20 hours
• 21-25 hours
• 26-30 hours
• 31-35 hours
• 36-40 hours
• More than 41 hours

Please select all social networks for which you have created a personal profile

Please select all that apply.

• Facebook
• MySpace
• LinkedIn
• Ning
• Other

How many hours do you spend on social networks each week?

• 0-5 hours
• 6-10 hours
• 11-15 hours
• 16-20 hours
• 21-25 hours
• 26-30 hours
• 31-35 hours
• 36-40 hours
• More than 41 hours

How many friends do you have on your primary social network

• 1-25
• 26-50
• 51-75
• 76-100
• 101-150
• 151-200
• 201-300
• 301-400
• More than 401

Why do you use an online social network? Select all answers that apply.

Please select all that apply.

• To keep in touch with friends and family.
• To meet new people.
• To make professional and business contacts.
• To share photos, videos, and music.
• To play games.
• To discover new music, books, films, and other entertainment.
• To find information and share feedback about brands and products.
• To promote a business or cause.

How do you feel about advertising on social networks?

• Very annoying
• Somewhat annoying
• Indifferent
• Somewhat useful
• Very useful

Have you ever purchased a product or service based on an advertisement on a social network?

• Yes
• No

Which other social media technologies do you use? Please check all that apply.

Please select all that apply.

• Twitter
• Blogs (that you author or contribute to - WordPress, TypePad, Blogger, etc.)
• Social bookmarking (Digg, Delicious, StumbleUpon, etc.)
• Social media sharing (Flickr, YouTube, SmugMug, etc.)
• Livecasting (Stickam, Justin.tv, etc.)
• Social aggregators (FriendFeed, Posterous, etc.)
• Wikis
• Virtual Worlds (SecondLife, WOW, The Sims Online, etc.)
• Online gaming (FullTilt Poker, PS3 Multiplayer, Kongregate, etc.)
• Other

How many Twitter followers do you have?

• I don't use Twitter
• 0-10
• 11-20
• 21-40
• 41-60
• 61-80
• 81-100
• 101-150
• 151-200
• 201-300
• 301-400
• More than 401

How many people do you follow on Twitter?

• I don't use Twitter
• 0-10
• 11-20
• 21-30
• 31-40
• 41-60
• 61-80
• 81-100
• 101-150
• 151-200
• 201-300
• 301-400
• More than 401

How often do you tweet?

• I don't use Twitter
• More than once daily
• Once daily
• More than once a week, but not daily
• Less than once every two weeks, but more than once a month
• Less than once a month

Do you use social media in an official business or professional capacity?

• Yes
• No

Who invited you to join Facebook?

• Nobody. I just joined.
• A friend
• A classmate
• A family member
• A professional colleague
• A casual acquaintance
• A stranger
• I don't recall

Are you a member of a fan page for a brand or product on Facebook?

• Yes
• No

In comparison to other online advertising, social media advertising is

• much less effective
• less effective
• as effective
• more effective
• much more effective