Quiz: BHS Mktg Quiz 3rd Hour 10/12

1

Which of the following is a demographic of your class?
- You will have your drivers license before you graduate from high school
- You are teenagers
- There are both males and females
- You eat school lunch
2

My husband purchased a 2006 Polaris 550 last weekend for our daughter Britta to drive this winter. Which of the following roles is she?
- Consumer
- Customer
3

The study of marketing is important to
- consumers and business owners
- only people who live near large shopping malls
- businesses with more than 10 employees
4

Which is NOT a method of market segmentation?
- geographics
- marketing mix
- demographics
- product benefits
5

What is mass marketing?
- using a single marketing approach to reach all customers
- using TV, radio, and newspaper to advertise
- any product that relates to religioun or faith
6

Why did I bring gum to class? What was it an example of?
- target marketing
- product positioning
- psychographics
- mass marketing
7

Soda characteristics (caffeine-free, diet, non-cola) are an example of market segmentations because of
- societal changes
- demographics
- product benefits
- health preferences
8

Product positioning is trying to get your customer to think of your product in a certain way. Which of the following is a method of product positioning?
- Choosing only expensive stores to sell your product
- Advertising during prime time TV
- Lead with your strengthes
9

The sales approach that focuses on customer satisifaction
- Sales oriented
- Marketing oriented
10

The sales approach that directs resources toward what people want and need
- Marketing oriented
- Sales oriented
11

To be competitive and make a profit, businesses constantly try to improve their products. Which of the following is NOT part of the process businesses use to accomplish this?
- Use products that did not sell in the last 12 months
- Use various techniques to reach those customers with their products
- Focus on the needs and wants of customers
- Study the market and identify customers
12

Godiva and Hershey chocolates are only different because of where they are sold.
- True
- False
13

Nike's product line includes running, basketball, walking, baseball, and football shoes, This is an example of
- Marketing oriented
- Sales oriented
14

Which is not one of the 4 Ps of Marketing?
- Place
- Product
- Price
- Platform
15

The sales approach that is rarely used today.
- Marketing oriented
- Sales oriented
16

What is a market?
- any place that food is sold
- group of all potential customers who share common needs/wants and have the ability/willingness to buy
- stocks and bonds that are sold in New York City at Wall Street
- any location where goods or produce are sold outside
17

The sales approach that made and sold products without regard to what people wanted or needed
- Marketing oriented
- Sales oriented
18

Mr. Westby (on behalf of the Brandon School) purchased 10 laptop iMacs this summer. Students and staff will use the computers; which of the following roles is Mr. Westby.
- Customer
- Consumer
19

A customer profile
- is filed by security at any retail store you visit
- shows all of the money you spend each week
- is obtained from the customer's bank
- is a picture of a prospective customer
20

Why is there not a Red Lobster in Alexandria?
- their franchise uses geographic market segmentation
- People in rural Minnesota do not like seafood
- Alexandria City Council has denied them a license to sell in the city limits

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BHS Mktg Quiz 3rd Hour 10/12

Which of the following is a demographic of your class?

My husband purchased a 2006 Polaris 550 last weekend for our daughter Britta to drive this winter. Which of the following roles is she?

The study of marketing is important to

Which is NOT a method of market segmentation?

What is mass marketing?

Why did I bring gum to class? What was it an example of?

Soda characteristics (caffeine-free, diet, non-cola) are an example of market segmentations because of

Product positioning is trying to get your customer to think of your product in a certain way. Which of the following is a method of product positioning?

The sales approach that focuses on customer satisifaction

The sales approach that directs resources toward what people want and need

To be competitive and make a profit, businesses constantly try to improve their products. Which of the following is NOT part of the process businesses use to accomplish this?

Godiva and Hershey chocolates are only different because of where they are sold.

Nike's product line includes running, basketball, walking, baseball, and football shoes, This is an example of

Which is not one of the 4 Ps of Marketing?

The sales approach that is rarely used today.

What is a market?

The sales approach that made and sold products without regard to what people wanted or needed

Mr. Westby (on behalf of the Brandon School) purchased 10 laptop iMacs this summer. Students and staff will use the computers; which of the following roles is Mr. Westby.

A customer profile

Why is there not a Red Lobster in Alexandria?

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