How Do You Know What's Cool?

How do you find out about new brands and cool new stuff?

Please select all that apply.

• I learn about them through friends
• See them on a TV commercial
• See them on a TV show
• Web, like, search engines
• I see an Internet ad for them
• Read about them in a magazine
• See them in the store

How do you typically learn about new stuff when you're online?

• I see an Ad when I search for something in Google, or Yahoo, or whatever.
• From those ads or pop up ads on a page I'm reading.
• Facebook or MySpace
• I have a cool website I go to, where I read about new stuff.
• My friends email or IM me.

How do you decide what's cool?

• If a celebrity has it
• If my friends like it
• Neither; I decide what I like on my own

Which of these sites do you think has the coolest information on new stuff?

• MySpace
• Facebook
• Neither
• Both

Are you a "fan" or "friend" of a brand (like, Adidas or Pizza Hut?) on Facebook or MySpace? (Tell me which brand in the comments!)

• Yes
• No

Why are you a fan or friend?

• I just think the brand is that great!
• IDK, I might get some good discounts or something.
• I think it helps people understand me better when they see my profile.
• Because it's funny.
• Some other reason (tell me in the comments!)
• I am not a fan/friend of a product on Facebook or MySpace

Have you ever created or taken a quiz about a brand or product?

• Yes
• No

Would you spend more money to buy a specific brand or product just because you like that brand?

• Yes
• No

Do you think clothes with brand logos on them are better?

• Yes
• No

Do you think people will buy a specific brand because it's mentioned or used in TV shows and movies?

• Yes
• No