How shall we bring u back to our place?

Do you love McDonald's food?

• Yes
• No

How do u rate our food (McDonald's) in the fast food industry?

• 1st
• 2nd
• 3rd
• Lower than 3rd

For future business strategy, which idea is essential to you for helping us improve our products & service?

Please select all that apply.

• More vege & nutrients
• Better food hygiene
• Better bargain
• Bigger portion
• More ADs
• Premium quality
• More choices in the menu
• Follow legal requirements strictly

Answer the following questions based on the assumption if McDonald's bacon &cheese burger was detected to contain Salmonella Bacteria. Your attitude towards McDonald's:

• I donot want to go to McDonald's
• I ll go to McDonald's, but not as often as before.
• I ll go to McDonald's as if nothing happened

If you picked A or B in Q4, what is the most attractive countermeasure that looks to you if McDonald's:

• Showing that the tracibility system of McDonald's can provide you safer food
• Removing bacon & cheese burger from the menu
• Giving a discount
• Inviting an expert to declare that they are free from Salmonella now

For our improvements, how do you know about it?

• Ads
• In-store experience
• News
• Word of mouth
• Government reports