Survey for VISION/\IRE fashion concept label

Survey for VISION/\IRE fashion concept label

42 Responses | Created by vonhaute | Skip to Results |

Hello, I am in the midst of my final year project for my Apparel Design & Merchandising course in Temasek Design School. The aim of this survey is to further understand my target consumers- those aged between 20 to 35, and based on the findings, design a relevant & effective collection and business proposal for the Fashion Incubator by TAFF Singapore & Parco. Your answers will be vital as research purpose for my project, and I sincerely thank you for your time & effort in taking this survey.

  1. 1

    Which age category do you belong to?

  2. 2

    Status

  3. 3

    Which job sector do you work in? [for those who are still studying, please select either Poly/College Students or University Students]

  4. 4

    What is your annual income?

  5. 5

    You would spend the most on:

  6. 6

    In the day, you are most likely to be spotted at: (multiple answers are allowed)

    Please select all that apply.

  7. 7

    In the night (after school/work), you are most likely to be spotted at: (multiple answers are allowed)

    Please select all that apply.

  8. 8

    Do you enjoy shopping for clothes/shoes/accessories?

  9. 9

    In one month, how much do you usually spend on shopping (for clothing only)?

  10. 10

    Amongst the shopping malls listed below, select the shopping malls that you usually shop at. (multiple answers are allowed)

    Please select all that apply.

  11. 11

    Select the clothing brands/labels/boutiques that you usually shop at. (multiple answers allowed)

    Please select all that apply.

  12. 12

    Select a style that suit you best

  13. 13

    Do you like and appreciate art / the arts / design?

  14. 14

    What form of art/arts do you like best?

  15. 15

    Have you heard of Optical Art?

  16. 16

    Do you like Optical Art?

  17. 17

    Do you want to see the idea of Optical Art being applied in fashion garments using other creative techniques apart from fabric prints? (since the 1960s, optical art has only existed in fabric prints)

  18. 18

    What do you think of the local fashion design labels/designers? (Example: NICHOLAS, Womb, Ben Wu, Baylene, Hansel, Reckless Ericka, Elohim, Posse)

  19. 19

    Would you buy from a new local fashion label?

  20. 20

    What is(are) the most important factor(s) when you buy a piece of garment?

    Please select all that apply.

  21. 21

    How much would you pay for a piece of blouse (with collar) from a local label?

  22. 22

    How much would you pay for a piece of intricately detailed overgarment (with full lining) from a local label?

  23. 23

    How much would you pay for a piece of stylized pants with intricate details from a local label?

  24. 24

    How much would you pay for a dress with unique details (example: on the sleeve, dress panels) from a local label?

  25. 25

    Select the magazines that you usually read (multiple answers are allowed)

    Please select all that apply.

  26. 26

    If VISION/\IRE label were to offer a new definition of clothing with inspirations from both art and science, and it would be situated in Millenia Walk, would you buy from the label?

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