Survey for VISION/\IRE fashion concept label

Which age category do you belong to?

• 20 to 25
• 26 to 30
• 31 to 35

Status

• Single
• In a relationship
• Married
• Others

Which job sector do you work in? [for those who are still studying, please select either Poly/College Students or University Students]

• Arts & Design
• Engineering
• Finance & Banking
• Science & Medical
• Media & Communications
• IT
• Retail, Hospitality & Services
• Poly/College Students
• University Students

What is your annual income?

• S$15000 to S$25000
• S$25000 to S$35000
• S$35000 to S$45000
• S$45000 to S$55000
• S$55000 to S$65000
• S$65000 to S$75000
• S$75000 to S$85000
• S$85000 to S$100000
• S$100000 to S$120000
• Above S$120000
• None (for students only)

You would spend the most on:

• Food; cafes, restaurants etc.
• Fashion; clothes, bags, shoes and accessories
• Electronic gadgets; handphones, mp3 players, computers etc.
• Literary and the arts; books, art exhibits, theatre performances
• Music; music albums and concerts
• Nightlife; clubs, pubs
• Recreational activites; skating, cycling, swimming etc.

In the day, you are most likely to be spotted at: (multiple answers are allowed)

Please select all that apply.

• Orchard Road & its shopping district
• Esplanade theatres
• Haji Lane and Ann Siang Hill
• Singapore Art Museum (SAM)
• Recreational activities in the parks; cycling etc.

In the night (after school/work), you are most likely to be spotted at: (multiple answers are allowed)

Please select all that apply.

• Night clubs (Zouk, Butter Factory, Home etc)
• CHIJMES
• Shopping in the town area
• The movies at The Cathay or/and Orchard Cineleisure

Do you enjoy shopping for clothes/shoes/accessories?

• Yes, very much
• Yes, a bit
• Not really
• I hate it

In one month, how much do you usually spend on shopping (for clothing only)?

• $6000 +
• $5000 to $5999
• $4000 to $4999
• $3000 to $3999
• $2000 to $2999
• $1000 to $1999
• $800 to $999
• $600 to $799
• $400 to $599
• $300 to $399
• $200 to $299
• $100 to $199
• Less than $100

Amongst the shopping malls listed below, select the shopping malls that you usually shop at. (multiple answers are allowed)

Please select all that apply.

• Far East Plaza
• Orchard Cineleisure
• Meritus Mandarin Gallery
• Heeren
• Ion Orchard
• Ngee Ann City
• Plaza Singapura
• Suntec/Marina Square
• Tampines 1
• Haji Lane
• Ann Siang Hill

Select the clothing brands/labels/boutiques that you usually shop at. (multiple answers allowed)

Please select all that apply.

• Topshop
• Warehouse
• Dorothy Perkins
• New Look
• BYSI
• Mango
• Guess Women
• Ted Baker
• British India
• Miss Selfringe
• M)phosis
• Club21
• The Link
• Tyan
• Womb
• NICHOLAS
• MU
• Hansel
• Alldressedup
• Blackmarket
• Ben Wu / TIAN by Ben Wu
• Raoul
• ZARA
• Massimo Dutti
• Revoltage
• Bread & Butter
• Bebe
• Marc by Marc Jacobs
• Armani Xchange
• DKNY
• CK Calvin Klein
• Miss Sixty
• River Island
• Uniqlo
• Wooonderland
• GG
• Levis & Levis Strauss Signature
• 7 For All Mankind
• JUST Cavalli

Select a style that suit you best

• Trend-driven style (follows the latest trends in fashion)
• Classic style (likes elegant and timeless pieces)
• Basic style (likes simple, functional pieces that are easy to match)
• Creative & innovative style (likes to try new and unconventional/avant garde stylings to the dressing)
• Feminine style (likes floral and romantic dresses)

Do you like and appreciate art / the arts / design?

• Yes
• No

What form of art/arts do you like best?

• Paintings
• Graphic and hand-drawn illustrations
• 3D Sculptures
• Performance arts: dance
• Performance arts: broadway plays

Have you heard of Optical Art?

• Yes
• No

Do you like Optical Art?

• Yes
• No

Do you want to see the idea of Optical Art being applied in fashion garments using other creative techniques apart from fabric prints? (since the 1960s, optical art has only existed in fabric prints)

• Yes
• No

What do you think of the local fashion design labels/designers? (Example: NICHOLAS, Womb, Ben Wu, Baylene, Hansel, Reckless Ericka, Elohim, Posse)

• Very innovative
• So-so, there is room for improvement
• Clearly lacking

Would you buy from a new local fashion label?

• Yes
• No

What is(are) the most important factor(s) when you buy a piece of garment?

Please select all that apply.

• Visual Aesthetics
• Price
• Washing & Caring (example: dry-clean only, washing machinable)
• Comfort
• Workmanship
• Fit of the garment
• Fabric durability
• Brand confidence

How much would you pay for a piece of blouse (with collar) from a local label?

• S$300 to S$350
• S$250 to S$300
• S$200 to S$250
• S$150 to S$200
• S$100 to S$150

How much would you pay for a piece of intricately detailed overgarment (with full lining) from a local label?

• Above S$500
• $450 to $500
• $400 to $450
• $350 to $400
• $300 to $350
• $250 to $300
• $200 to $250
• $150 to $200

How much would you pay for a piece of stylized pants with intricate details from a local label?

• Above $400
• $350 to $400
• $300 to $350
• $250 to $300
• $200 to $250
• $150 to $200

How much would you pay for a dress with unique details (example: on the sleeve, dress panels) from a local label?

• Above $500
• S$450 to 500
• S$400 to $450
• $350 to $400
• $300 to $350
• $250 to $300
• $200 to $250
• $150 to $200

Select the magazines that you usually read (multiple answers are allowed)

Please select all that apply.

• Style (Singapore)
• Harper's Bazaar Singapore
• Elle Singapore
• L'officiel Singapore
• Amica Singapore
• CATALOG
• Her World (Singapore)
• Cleo (Singapore)
• Vogue US
• Vogue Australia
• Harper's Bazaar US
• Tatler magazine
• TANK magazine
• Cosmopolintan magazine
• NYLON magazine

If VISION/\IRE label were to offer a new definition of clothing with inspirations from both art and science, and it would be situated in Millenia Walk, would you buy from the label?

• Yes
• No