Marketing Survey for the Cozy Coat

How likely are you to purchase a coat for comfort?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

How likely are you to purchase a coat for style?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

When you purchase a coat is it based on function, style or both?

• Function
• Style
• Both
• Other (Please include in a comment with the #3 and your response)

How often do you purchase a new coat?

• Once a Year
• Every other year
• Other (Please send a comment with the #4 and your response)

When you purchase a new coat approximately how much do you spend?

• Less than $50
• $50 - $75
• $75-$100
• $100-$200
• $200-$300

How likely are you to purchase apparel online?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

When purchasing apparel online what do you look for from the seller?

Please select all that apply.

• Best price
• Shipping options
• Free shipping
• Return policy
• Selection
• Name recognition of seller
• Name recognition of product
• Other (Please include in a comment with the #7 and your response)

Do you purchase apparel for yourself online?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

If you have children do you purchase apparel for them online?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

Would you buy a coat for yourself that could keep you warm all the time?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

If you have children would you buy a coat for them that had options on how to keep them warm?

• Very Likely
• Somewhat Likely
• Neither Likely or Not Likely
• Not Likely
• Not Very Likely

If you had a coat that could keep you warm all the time, which option(s) would you use to keep you warm?

• Electric (charge up battery while inside, or use car lighter)
• Battery (rechargeable)
• Solar (extended periods outside)
• All of the above

How much would you pay for a coat that can keep you warm all the time?

• $300-$200
• $200-$100
• $100-$75

Which geographical area do you live in?

• Western U.S.
• Eastern U.S.
• Central U.S.
• Southern U.S.
• Canada
• Other (Please include in a comment with the #14 and your response)