Jeans, Jeans, Jeans!

How old are you?

• 15-20
• 21-25
• 26-30
• 30+

How many pairs of jeans do you buy per year?

• 1
• 2
• 3
• 4
• 5+

What brand do you prefer?

• diesel
• bardot
• Dotti
• Levi's
• Jeans West
• Just Jeans
• G star Raw
• Witchery
• Sportsgirl
• Other
• Jay Jays

  Where do you prefer to buy a pair of jean?

• Under $50
• $50-$100
• $100-$200
• $200 +

Where do you prefer to purchase your jeans?

• Small retailers
• Shopping malls
• Online
• Multi Brand Outlet
• Other

What kinds of people would you like to see featuring in a jean commercial?

• Models
• Business Professionals
• TV/movie stars
• Radio personalities
• Sports Stars
• Every day people

Which type of jean would you prefer?

• bootcut
• Skinny
• Buttlifter
• Super skinny
• Flares
• Other

When you think of Levi's, you think...

Please select all that apply.

• Quality
• Value for money
• Satisfaction
• Expensive
• Out of my league
• What's a Levi's?

What is your body shape?

• Slim
• large
• Athletic
• Medium/average

What worries you the most about wearing jeans?

Please select all that apply.

• Does it actually fit?
• Are these too revealing?
• They might wear out really fast.
• Other

What do you expect from a pair of jeans?

Please select all that apply.

• Comfort is first
• I need to look good.
• They need to match my body shape
• Whatever... if they fit, I'm good.

And lastly, if you could improve on the current jean sales in Levi's, what idea would you concentrate on most?

Please select all that apply.

• Jeans should cater to the needs of all body shapes!
• Make Levi's exclusive. I want to feel good shopping there!
• Work on expanding the target market. Jeans aren't just for teens!
• Narrow the target market to simply the younger generations.
• Work on enhancing advertising. Levi's is perfect- it just needs to shine some more!