BHS SE Mktg Ryanair worksheet

1 Response | Created by mburgess |

Identify the following characteristics as part of the marketing mix - product, price, place, or promotion.

  1. 1

    No free food or drinks onboard

  2. 2

    70% seats at lowest fares - and 6% at highest fares

  3. 3

    Book online over the Internet

  4. 4

    Do not employ an advertising agency, all advertising is done in-house

  5. 5

    Aircraft are decorated in products - cars, beverages, magazines

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