BHS 5th Hr SE Ryanair worksheet

10 Responses | Created by mburgess |

Please indicate which of the 4 Ps of the Marketing Mix each of the following Ryanair characteristics is.

  1. 1

    Do not employ an advertising agency, all advertising is done in-house

  2. 2

    Aircraft are decorated in products - cars, beverages, magazines

  3. 3

    Use secondary airports - not as busy as hub airports

  4. 4

    Other income streams - such as car rentals and hotel rooms

  5. 5

    No free food or drinks onboard

  6. 6

    70% seats at lowest fares - and 6% at highest fares

  7. 7

    Keep aircraft in the air as much as possible

  8. 8

    Low-cost, no frills flights to European cities

  9. 9

    Low fares

  10. 10

    Book online over the Internet

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