Brand and Price Referencing

32 Responses | Created by ErinStef |

This survey is to determine the influence brands have on our personal price referencing. Price referencing for the purpose of this study is the dollar amount you would be willing to pay for a certain product.

  1. 1

    Income level

  2. 2

    As a consumer how much does a brand name effect my decision to purchase a product?

  3. 3

    When I see someone with a 'fake' product I often look at the product differently than if it were the 'real thing'

  4. 4

    I am willing to pay more for a product if I know the brand is perceived highly. Example: I would pay more for an iPod than a Sony MP3 player with the same capability

  5. 5

    Would you personally purchase a no name brand in a grocery store setting?

  6. 6

    Would you personally purchase a no name brand in a retail environment? Example: UGGS vs. no name boots - Nike Sneakers vs. no name sneakers

  7. 7

    How well does this statement describe you: I purchase brand names on items that mean a lot to me (ex. clothing, electronics) but don't care about other product brands that have no impact on me.

  8. 8

    How well does this statement describe you: I have specifically paid more for a brand name when I could have bought the no name product for less

  9. 9

    When you are wearing/have a brand name product how does it make you feel? ex. wearing a designer bag - carrying a Blackberry or iPhone

  10. 10

    When I see someone with brand name products I'm envious of their material goods

  11. 11

    I wish I had more money to purchase brand name products

  12. 12

    I'm willing to forgo going out for a weekend in order to pay for a brand name item

  13. 13

    How important do you think brands are in todays society

  14. 14

    What gender are you?

  15. 15

    How old are you?

Similar Quizzes

Users Also Took

Rating

0 votes
Take this first to vote!

Add to Favorites

Tags

© 2012 Miva AK, Inc.