Fashion Marketing

2 Responses | Created by TiffColbert |
  1. 1

    A country’s political stability is ___.

  2. 2

    Twin plant programs use two manufacturing sites, with one in the U.S. and the other in a nearby low-wage country.

  3. 3

    The North American Free Trade Agreement includes the U.S., Canada, and Mexico.

  4. 4

    The amount of textile/apparel imports is now determined by fabric quantity ___.

  5. 5

    The initials “CITA” stand for the U.S. Government’s ___.

  6. 6

    Consumer-direct retailing is nonstore selling to consumers who shop from home.

  7. 7

    Category management involves managing product groups as business units and customizing them on a store-by-store basis to better satisfy customer needs.

  8. 8

    Regional discount merchandisers are often undercapitalized compared to national discount companies.

  9. 9

    Desires of the mature consumer market include ___.

  10. 10

    Micro-segmentation is ___.

  11. 11

    Consumer promotion is aimed within the industry to the next segment of the distribution chain.

  12. 12

    Advertising is a mass-communication message by an unidentified sponsor.

  13. 13

    Parts of print ads include ___.

  14. 14

    The primary medium used for local retail ads is ___.

  15. 15

    Service firms that provide advertising expertise are ___.

  16. 16

    Signage is the total of all the signs of a store or location, including individual letters and complete signs.

  17. 17

    Displays are individual and notable physical presentations of merchandise.

  18. 18

    Examples of retail merchandise fixtures are ___.

  19. 19

    The most valuable selling area of every store is ___.

  20. 20

    Shoulder-out merchandise presentation has ___.

  21. 21

    The initial markup refers to the difference between merchandise cost and the selling price originally placed on merchandise.

  22. 22

    Repricing includes both price increases and decreases on goods that are in stock.

  23. 23

    Loss leaders are low-priced articles on which stores make little or no profit.

  24. 24

    $33.33 is an example of odd-figure pricing.

  25. 25

    “Price point” is a merchandising expression for the dollar amount at which an item is offered for sale.

  26. 26

    Ledger accounts are ongoing records of ___.

  27. 27

    A fiscal year is ___.

  28. 28

    Administrative expenses include costs for ___.

  29. 29

    The expense ratio is calculated by ___.

  30. 30

    To determine which branch stores are doing the most effective jobs per square foot, even though the branches are of different sizes, a retailer would compare the branches’ ___.

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