Supermarket Coffee - Not So Super?

When I buy coffee at a supermarket, I buy this type of coffee:

• Whole Bean
• Ground
• I don't brew my own coffee at home.

I drink coffee:

Please select all that apply.

• when I need to concentrate / focus.
• when I need an energy boost.
• for the health benefits.
• Other reason.

Which is your favorite grocery store coffee brand?

Please select all that apply.

• Caribou
• I only buy online or from a local roaster for maximum freshness.
• Seattle's Best
• Eight O'Clock Coffee
• Starbuck's
• Other
• Peet's

The main problem with coffee sold at grocery stores is:

• They never seem to have any espresso blends.
• It's not fresh enough.
• There aren't enough single origin options.
• I'm happy with the coffee sold at grocery stores.
• I wish there was a roast date.

I would pay a little extra for coffee that was:

Please select all that apply.

• Fair Trade.
• Roasted locally, keeping more money in the local community.
• Not preserved with Nitrogen.
• Organic.