Viral Marketing

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5. Questions about Viral Marketing

  1. 1

    In the best case, how can the growth in a message’s exposure and influence be described?

  2. 2

    In what way can Viral Marketing be challenging for a company?

  3. 3

    What is the main strategy of Viral Marketing?

  4. 4

    What is the concept of viral marketing often referred to in the “offline world”?

  5. 5

    Which was the prominent principle of Viral Marketing used in the Hotmail campaign?

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