Marketing Quiz Chapter 1

by: Abhinna

MARKETING MICA: Marketing: Managing Profitable Customer Relationships

  1. 1

    What is the definition of marketing?

  2. 2

    How does the marketing process serve consumers

  3. 3

    What are the key building blocks for developing and managing customer relationships?

  4. 4

    When would a company practice demarketing?

  5. 5

    Identify the three considerations companies should balance when setting their marketing strategies.

  6. 6

    What is the new view of marketing?

  7. 7

    When a company loses a customer they lose sales opportunities and ___.

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