Last but not least: Pinduoduo, the king of chinese social eCommerce

In the summer 2019 many thing happened in the Chinese eCommerce world, including Pinduoduo beating has second largest e-commerce platform behind Tmall. For years, Pinduoduo has been focusing on smaller Chinese cities by offering the best deal and the possibility to users to work and in hand to get items at bulk price.

Chapter 1

Last but not least: Pinduoduo, the king of chinese social eCommerce

2019 was the time for Pinduoduo to walk on Taobao’s footsteps and show what it was capable of. Not only the app work directly with suppliers reducing cost of sold items but it has focused on affiliation working hand in hand with Wechat. Pinduoduo buyers can get discounts, gifts and even free items by promoting, sharing link and pushing peoples to register on Pinduoduo.

This affiliation program worked so well that Taobao’s later launched it’s own affiliation program know as taoxiaopu.

The app offers many benefits to sellers such as:

  • No registration requirements
  • No sales fees
  • Cheap advertising
  • The possibility of showing the total of sales outside the platforms (great to increase conversion)


To sum up:

We love the current dynamic in the China eCommerce world. Because the platforms are racing the be the most attractive to customers and brands, we see the development of new marketing tools that to us are full of opportunities. This race not only means more tools for seller and buyer but also relaxed requirements to register on these plateforms. Believe me it used to be a challenged.

With the development of new technology, one seems to overshadow the rest: Video. Live streaming by Kols has of course a huge impact on sales conversion but short video ads are also part of the game with unicorn app such as Douyin.


Gentlemen Marketing Agency

We Build your Store, We Promote your Business and You Make it ThriveThere are many ways to sell online in China. Contact us now to discover which solution fits your business best! We Setup Stores and run smart Digital Marketing Campaigns in China.


Gentlemen Marketing Agency is an innovative marketing & E-Commerce Agency in China. Our solutions are designed to help you achieve your business goals in China. We have 7+ years’ experience in providing an invaluable online strategy to companies looking to penetrate or develop their activity in the Chinese market. We seek to form long-term partnerships with serious projects.



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